Fida International
Custom typeface for
a non-governmental
humanitarian organization
Custom typeface
Logo refresh
Custom typeface for
a non-governmental
humanitarian organization
Custom typeface
Logo refresh
2019
photo credit:
Fida
International
photo credit:
Fida
International
A typeface is a voice. Before a single word is read, type communicates tone, intent, and character. For Fida International, a humanitarian organisation working with some of the world's most urgent human realities, that voice needed to be their own.
I designed a custom display typeface with the Universal Declaration of Human Rights in mind. Bold, condensed, all-caps, built for carrying important messages at scale, with clarity and weight. Not decorative. Not borrowed from another brand's history. Purpose-built for the people and causes Fida stands for.
Every organisation that communicates seriously deserves a visual language that is genuinely its own. A custom typeface is one of the most lasting investments in that language, turning every headline and campaign into something immediately recognisable, without having to say who it's from.
Good type design does not shout. It simply makes the message impossible to ignore.
I designed a custom display typeface with the Universal Declaration of Human Rights in mind. Bold, condensed, all-caps, built for carrying important messages at scale, with clarity and weight. Not decorative. Not borrowed from another brand's history. Purpose-built for the people and causes Fida stands for.
Every organisation that communicates seriously deserves a visual language that is genuinely its own. A custom typeface is one of the most lasting investments in that language, turning every headline and campaign into something immediately recognisable, without having to say who it's from.
Good type design does not shout. It simply makes the message impossible to ignore.
